For the first time in India a new technology has been used by ITC to launch paper an eco friendly paper for office and home use.
Company profile
ITC is one of India's foremost private sector companies with a market capitalization of over US $ 22 billion and a turnover of over US $ 5 billion. It has a diversified presence in cigarettes, hotels, paper boards and specialty papers, packaging, agribusiness, packaged foods and a whole range of other services.
Sustainable Initiative Focus: Sustainable Habitat
Case Study-ITC launches one of its kind eco friendly paper
ITC launched "Paperkraft Premium Business Paper", an environment friendly paper which has been crafted by ITC using the pioneering 'Ozone Treated Elemental Chlorine Free Technology', the first of its kind in India. Paperkraft is a superior and environment friendly, multipurpose paper for office and home use. This unique product is an integral part of ITC's significant initiatives to augment scarce natural resources and has been launched in line with ITC's triple bottom line commitment to building economic, environmental and social capital for the nation. Yet another addition in ITC's wide array of differentiated FMGC products, Paperkraft Premium Business Paper has been created by ITC to provide consumers an opportunity to partner in efforts to mitigate the adverse impact of climate change and create positive environmental footprints.
The proprietary chemical treatment has enabled the paper to be an eco-friendly paper with high archrival life. Conventionally, Elemental Chlorine was used in the bleaching process during paper manufacture. The byproducts of this process include large number of Organo-chlorine chemicals, which are toxic and adversely impact the environment. ECF (Elemental Chlorine Free) Technology virtually eliminates the production of such toxins. This is achieved by substituting elemental chlorine with chlorine dioxide. "Ozone treatment", is advancement over ECF, resulting in even lower chemical usage and reduced water pollution. These efforts encompass all critical elements of environmental sustainability and have led ITC to be the only company in the world, of its size and diversity, to achieve the milestones of being carbon positive, water positive and achieving almost 100% solid waste recycling.
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